The China Phenomenon Each year, a group of Chinese citizens equal in size to Germany’s population joins the ranks of China’s middle class. A staggering 400 million Chinese have been lifted out of poverty since the government reforms of 1978–that’s more than the current number of US residents! These upwardly mobile consumers have helped make […]
China is one of the world’s most coveted markets, and rightly so. It’s home to 20% of the world’s population with 300 million upwardly mobile consumers. It has the largest number of internet and cell phone users and is the number one global market for cars, consumer goods, and soon, luxury goods. It also recently
Every second of every day, someone somewhere is searching the internet. According to Forrester Research, 93% of all internet traffic is generated from internet search engines. Global consumers use search engines to find information and websites, with 87% of all web visits coming directly from search engine results. In today’s search-driven world, the global search
Recently, I suggested ways to avoid common translation missteps when targeting multilingual markets. As a continuation of this topic, I’d like to provide a few tips on how to write source content that lends itself well to translation. The basis for accurate, clear, and consistent localized content is accurate, clear, and consistent source text. The
Ever wonder how so many well-intended translations go so terribly wrong? Take, for example, the sign I recently saw at a Paris hotel asking me to “leave (my) values at the front desk,” or the “Please don’t walk on the grass” sign in Beijing that told me the “green grass (was) longing for my cherishing,”
